The ASUS Strix brand is a bit of an interesting bird, that is sandwiched between their regular channel products, and their top end Republic of Gamers (ROG) products. They've positioned it as sort of a non-tweakers performance gaming brand that gives best possible performance, while providing a "low noise" experience. With the launch of the NVIDIA GTX 960, ASUS has taken that brand DNA, and have applied it to this latest GPU, with the Strix GTX 960.
The ASUS Strix GTX 960 will feature a cooling system based on their Direct CU II cooling technology, which is boasted to be 30% cooler and 3x quieter than the NVIDIA reference design, even though NVIDIA never put out a reference design. But they have pre-tuned the card with 1291 MHz (1317 MHz boost) overclock, which is higher than the ZOTAC GTX 960 AMP! edition we reported on earlier. It also adds a "odb fan technology" for silent gameplay. Basically, the fans don't come on till about 55 C. But if you want to take it further with an overclock, you can free up some more MHz with the ASUS GPU Tweak utility, which offers full control of things from clock to memory speeds and more.
A 5 phase power design makes the card a bit more efficient, and last longer under heavy gaming loads. Like most GTX 960s in this initial round, it'll still need a single 6 pin PCIe power connector.
To appeal to the gaming crowd, ASUS is also bundling in a custom version of XSplit Gamecaster, with a 1 year premium license. And this is included in the MSRP of $214.99 US, with estimated availability of around March 1st, 2015. We're assuming this is the 2GB GDDR5 version, but there aren't enough details in their initial press release. Hopefully we'll know for sure, closer to launch.
Full press release is below.