What happens when one of the largest “in-house” distributors waits until CES 2014 to release updates to its current series of products? We just found out Rosewill will be showing off more than 50 new items in Las Vegas this year. The actual number is apparently hard to come by as even the people in charge of the event for Rosewill stopped counting at 50.
As you all know Rosewill started as the in-house brand for newegg.com and has since grown into a company of its own. As a business that currently offers items through several online sites (not direct rivals off course), they have expanded even further by offering the brand’s products through three new partners: BestBuy.com, Wayfair.com, and Amazon.UK.
We clearly do not have the room to discuss 50 plus items here so lets hit some highlights. For starters, Rosewill will be introducing a follow-up to the best-selling BLACKHAWK case which was also Blizzcon’s official case in 2013. On the same subject they will be showcasing the Legacy series which consists of light-weight aluminum cases with steel interiors. Many of the cases seen at COMPUTEX 2013 will also finally become available.
You can also expect to see new models of all Rosewill PSU lines including the CAPSTONE and new versions of their mechanical keyboards such as the Apollo RK-9100x.
Product updates are not the only thing Rosewill has to offer as it introduces new items to its best-selling series keyboard series. The new RK-8300 and RK-8500 mechanical keyboards with multi-colored backlighting comes to mind. The R-STUDIO line of audio accessories such as the SONAS, foldable headphones with Octa-Drive Technology, the AMPBOX (portable Bluetooth speaker), and the E-SERIES titanium-coated noise isolating ear buds will all be present at their show suite.
We are only scratching the surface as they seemed to have brought the entire warehouse to Las Vegas this year. We don’t want to even get started on the new power cells and VISION CLEAR external surveillance equipment. It may take less time for us to list all the stuff Rosewill did not bring to CES 2014, but no one wants to do the 2 hours of paperwork to figure out what those are.
Some of these new products were featured in our CES 2014 Video Coverage…
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Rosewill® will showcase over 50 new products during CES 2014 to kick-start a year of heightened innovation, product portfolio, and global presence
January 3, 2014 – The leading hardware solutions provider, Rosewill, will be showcasing its latest innovations and premier line of products at CES 2014. As a market leader, it aims to provide customers worldwide the ability to attain inspiring and exceptional products at an affordable price. Rosewill’s strategy for 2014 is to expand its product portfolio with innovative products and increase its international market presence through channel development and intense marketing.
Rosewill at CES 2014
Strengthening its hardware, consumer electronics, and home improvement categories are some of the following product launches:
- The LEGACY Case Series, a new line of state-of-the art light cases built with aluminum alloy and steel interiors. Rosewill is also introducing a follow-up to Blizzcon 2013’s official case and of the best-selling mid-tower cases, the BLACKHAWK. Also making an appearance are RISE, STEALTH, and a CAPSTONE 1000-M power supply.
- The R-STUDIO line of supreme quality audio accessories, featuring the SONAS, foldable headphones with Octa-Drive Technology, the AMPBOX, a portable Bluetooth speaker with Punch Bass Ex Technology, and the E-SERIES, a spectrum of titanium-coated noise isolating ear buds.
- A new line of fully programmable mechanical keyboards, the Apollo RK-9100x Series, with Cherry® mechanical switches and up to 80 macro keys. Included in the keyboards category debut are the RK-8300 and the RK-8500 all with multi-colored backlighting and custom macro keys.
- A new line of power-banks with amperage for any need, from 3500 mAh up to 13,000 mAh featuring Samsung SDI batteries in select models.
- A new line of VISION CLEAR outdoor surveillance cameras with Smart DE-Mist, DWDR, and Smart DNR technology to work under all kinds of weather without losing image quality. For a full line-up of Rosewill product launches and marketing campaigns, please visit Rosewill’s suite at the Aria Resort & Casino January 7-9, 2014.
Global Presence
All innovations introduced at CES 2014 will be available through Rosewill’s current established online channels such as: Amazon.com, Walmart.com, Buy.com, Ebay, and Staples.com. In addition, Rosewill has added three new online venues where end-consumers can make purchases directly: BestBuy.com, Wayfair.com, and Amazon.UK.
With giant electronics partners such as ASI, Ingram Micro, Max Group, and TechData, Rosewill’s distribution channel has been intensified throughout the past year. In 2014, Rosewill also has plans to expand business globally to Latin America, Asia, Australia, and Europe through the partnership with world-renowned distributors.
2014 Promotional Calendar for the third consecutive year, consumers can expect to see a full spread of Rosewill at Pax East in Boston during April of 2014. Rosewill will also be present at Computex, the largest computer hardware tradeshow in the industry to be held in Taipei during the month of June. Following an enormous success at Blizzcon 2013, it is highly likely that Rosewill will again sponsor Blizzcon in 2014.
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