Ah, the release of a new GPU series. It’s the most wonderful time of the year. AMD has unleashed the R9 3 series GPU line on the masses, and our friends at ASUS have announced their initial product line. They aren’t just focusing on the halo chipset either. Instead ASUS is announcing cards featuring the R9 390X, R9 390, R9 380 and R7 370 GPUs, to be added to their STRIX gaming line.


That isn’t to say ASUS isn’t saving the top tier of their technologies for the top tier cards. Of this new line the STRIX R9 390X and R9 390 will be the cards cooled by DirectCU III, with a patented triple wing-blade fan design and ASUS Auto-Extreme technology with Super Alloy Power II components. The STRIX R9 380 and R7 370 will use DirectCU II cooling technology instead, with a dual wing-blade design and copper direct contact heatpipes. Both these technologies, ASUS claims, will make for a extremely quiet gaming card.

The extra tough cooling is going to be quite helpful when you decide to utilize the overclocking tools ASUS has included with these cards. GPU Tweak II is a new version of their GUI-based OC tool, and will allow you to overclock your card with the click of a single button. Seasoned overclockers won’t be left as an afterthought though, as the tool will include all you need to wring the most out of your card.

These cards should be available now from your favourite PC parts retailer. You can check out the press release below for more info.

[hide-this-part morelink=”Full Press Release”]

ASUS Announces the STRIX R9 390X, R9 390, R9 380 and R7 370

Graphics Cards Designed for Gamers and Enthusiasts

Fremont, CA (June 18, 2015) – ASUS today announced the Strix R9 390X, R9 390, R9 380 and R7 370 graphics cards. Powered by the latest AMD® Radeon™ graphics-processing units (GPUs), the new Strix R9 390X and R9 390 graphics cards are packed with exclusive ASUS technologies. These include DirectCU III with a patented triple wing-blade fan design and ASUS Auto-Extreme technology with Super Alloy Power II components for aerospace-grade production quality and reliability . All models feature GPU Tweak II with XSplit Gamecaster software for intuitive performance tweaking and instant gameplay streaming.

Cool, silent gameplay: DirectCU III with a triple wing-blade fan design
The Strix R9 390X and R9 390 are equipped with ASUS-exclusive DirectCU III cooling technology, which features two 10mm direct-GPU-contact heat pipes — outperforming reference designs for gaming performance by up to 30%. They each have three fans engineered with a patented, new wing-blade design that delivers maximum airflow and static pressure over the heat sink — giving a 105% improvement over fans without wing-blades. This exclusive triple wing-blade design operates at noise levels three times (3X) quieter than reference cards, making DirectCU III the coolest and quietest graphics card-cooling solution available to date.

The Strix R9 380 and R7 370 come with DirectCU II cooling technology, featuring direct-GPU-contact copper heat pipes and a dual wing-blade design to deliver an incredible gaming experience. All cards feature 0dB fan technology, which stops fan rotation completely during lighter gaming sessions — eliminating noise for undisturbed gameplay.

Premium quality and reliability: Auto-Extreme technology with Super Alloy Power II components
The Strix R9 390X, R9 390, R9 380 and R7 370 benefit from ASUS-exclusive Auto-Extreme technology* , the industry’s first 100%-automated manufacturing process that removes human fallibility from the production line for consistent perfection — making them ultra-reliable in all scenarios, from general use to hardcore gaming and overclocking. Auto-Extreme technology eliminates flux to minimize dust buildup and oxidization, while the rear of the printed-circuit boards are totally smooth, for easy handling. This new manufacturing process is also environmentally friendly, eliminating the need for harsh chemicals and reducing production power consumption by 50%.

The new cards also feature aerospace-grade Super Alloy Power II components for enhanced efficiency, reduced mechanical noise under load, and lower operating temperatures for unsurpassed quality and reliability. Complementing their amazing reliability, the latest Strix graphics cards are built to be incredibly tough. The Strix R9 390X, R9 390 and R9 380 each come with a strengthened backplate that provides protection and also prevents PCB bending over time.

Tweakable and intuitive: GPU Tweak II with XSplit Gamecaster
Redesigned with an intuitive, all-new user interface, GPU Tweak II makes gaming and overclocking the new Strix cards easier and more visual than ever, while retaining advanced options for seasoned overclockers. With one click, the new Gaming Booster function maximizes system performance by removing redundant processes and allocating all available resources automatically. An included 1-year** XSplit Gamecaster premium license — a $99 value — lets gamers easily stream or record gameplay via a convenient, in-game overlay.

ASUS Strix R9 390X, R9 380 and R7 370 graphics cards will be available worldwide from June 18th, 2015. Please contact your local ASUS representative for further information.

For additional specifications please visit: WWW.ASUS.COM

ASUS Auto-Extreme technology: https://youtu.be/4gRpuurPsuc

* Not available on Strix-R7370-DC2OC-2GD5-GAMING

** Terms and conditions apply, only for eligible models. Strix R7 370 comes with a 14-day XSplit Gamecaster license.

About ASUS
ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,256 awards in 2013 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2012 was approximately US$14 billion.


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