ATP ElectronicsATP Electronics probably has one of the most misleading names ever. First off, they don’t seem to make any electronics. However, they make lots of flash memory and memory products. At CES, we had a look at a few of their cooler products.
Environmental responsibility is one of the hottest topics in today’s world. While we clean up the planet, we need to make sure we’re not messing it up again with useless junk. Many companies have taken it upon themselves to start using more environmentally production processes and materials to build their products and ATP Electronics is one such company.
One of the things we saw that was interesting was ATP’s line of Earthdrive products. The Earthdrive product line is made of Bio-Recycled material like corn. They are fully recyclable and the finished product is waterproof for all conditions. All this while maintaining the durability, strength, looks and feel of a quality USB flash drive. I guess if push came to shove, you could eat it if you wanted to. Mmm… Crunchy…
Another really interesting product was a GPS product called the Photofinder. This GPS picture tracker travels with you and your camera and based on the GPS position that it logs along with the timestamp of your picture files, it can sync GPS information right into your files. No computer is required as there is an SD slot on the device itself for synchronizing the GPS data with your files. This is perfect for use with Google Earth & Google Maps.
For DSLR users that shoot on Compact Flash, ATP also makes a unit that uses a docking system. You take the GPS dongle with you and shoot your pictures like normal. When you’re done, you plug in the dongle and your memory card and sync it up. With online mapping software getting popular, I think that products like these will catch on like wildfire. Most importantly, it gives you a way to prove that you’ve been where you’ve been and gives you the ability to share your trip visually with maps and pictures.
For more pictures of our visit with ATP Electronics, check out our CES 2008 ATP Electronics Photo Gallery.
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