In the last couple of years, Rosewill has really grown into a solid brand for the DIY and enthusiasts market. They offer great value at an affordable price on a number of product categories we're familiar with, to things that we aren't so familiar with like their line of kitchen appliances that were featured by our friends over at MEGATechNews. We've also recognized the quality and value of their products through the product reviews we've done on signature products like the Thor V2 chassis (reviewed here) and the Tachyon 1000W Platinum PSU (reviewed here): Both of which have won praise by our very nitpicky reviewers. So what does this distribution partnership with ASI mean for fans of Rosewill products? It means quite a bit!
It's no secret that Rosewill has been trying to put an arms length between itself and its parent company NewEgg. And while that relationship has been wildly successful for them, the only way for a company to grow is to get away from being someone's "House Brand". In fact, Rosewill has been busy at Amazon, Walmart and Buy.com (now Rakuten) as well as courting other major retailers to carry their products outside of NewEgg. The benefit to you and me include the ability to purchase our products at retailers closer to home, that may save you shipping, and creates a bit more competition in your local market, potentially driving costs down on purchasing the things you want.
Rosewill's ASI partnership for distribution now makes their products available to all retailers ASI services via their network which includes 10 locations within the U.S., 3 in Canada, and 3 in Mexico, allowing you to get your Rosewill products in more places.
By having a wide network of distribution and multiple retailers, this also helps the brand get in front of you where you can touch and feel. It also makes potential service issues and warranty claims much quicker and easier to resolve either at the store level or at the distributor level. This saves enthusiasts and DIY'ers like you and me time and money and gets us back to our builds sooner.
We're looking forward to seeing Rosewill products at our favourite local computers stores (though if they end up at NCIX, it might take some time to get over that). Their hot water boiler is awesome for instant noodles. They make some great cases, keyboards, and PSUs too. More details of the announcement below.