Many people likely assume that if you were to buy ruggedized electronics, you have to sacrifice something in terms of style in order to gain that toughness. However, that doesn’t have to be the case. Over at COMPUTEX in Taipei, the ADATA HD720 external hard drive has just received the Best Choice Award 2015 and it’s as tough as tough can be.

Yes, it’s “just” a USB 3.0 external hard drive, but the ADATA HD720 comes with a range of different colors to express your personal style and the way that the USB 3.0 cable integrates with the external housing makes it a convenient travel companion too. The ruggedness is totally at play too with IP68 certification against water, dust and shock. The ADATA HD720 even satisfies the MIL-STD-810G 516.6 drop test standards. It’ll take a beating and keep on ticking.

Check out the full press release embedded below, including a little information on the Best Choice Award and the guidelines used for bestowing such awards. And stay tuned to Futurelooks for more from COMPUTEX this week.

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ADATA’s HD720 USB 3.0 External Hard Drive Wins COMPUTEX Best Choice Award 2015

Rugged Features Complement Award-Winning Innovation

Taipei, Taiwan – May 29, 2015 – ADATA® Technology, a leading manufacturer of high-performance DRAM computer memory modules and NAND Flash application products, has received the prestigious COMPUTEX TAIPEI Best Choice Award 2015 by matching extremely eye-catching design features with superior performance. Thanks to advanced R&D, innovation and rigorous quality control, ADATA’s HD720 External Hard Drive stands well above other competitors’ offerings.

Rugged Looks Meet High-Tech Innovation
By combining its rugged great looks with many high-tech features, ADATA’s HD720 Waterproof / Dustproof / Shock-Resistant USB 3.0 External Hard Drive garnered this year’s Best Choice Award. Designed especially for the rugged lifestyles of active users, the HD720 delivers data storage and restoration over an ultra-fast USB 3.0 SuperSpeed connection while safeguarding your files with tough multilayered construction and ADATA’s unique G Shock Sensor Protection. The HD720 is IP68 certified for water submersion and dusty environments, and has passed the stringent MIL-STD-810G 516.6 drop test also. To offer even more security, the HD720 comes with free software “HDD Password Tool” to stop unauthorized access to your sensitive data. Users can choose an HD720 that comes with 500GB, 1TB, or 2TB capacities.

About the COMPUTEX TAIPEI Best Choice Award
The Best Choice Award was established in 2002 as one of the honors bestowed by the world’s 2nd largest (largest in Asia Pacific) ICT procurement platform – COMPUTEX TAIPEI. The award focuses at Functionality, Innovation and Market Potential as the main judging guidelines.

ADATA Technology, one of the world’s largest vendors of DRAM Modules and USB Flash Drives, provides complete memory solutions, including memory cards, solid state drives, and portable hard drives. ADATA products are internationally recognized by Germany’s iF Design Award, red dot Award, CES Best of Innovations Award, Japan’s Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. The company’s slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. For more information, please visit


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