Some people will tell you that the Android ecosystem is fragmented. There are a tons of different devices running different screen resolutions, different screen sizes and different versions of Android. And even when you have smartphones that are running the same OS, you're left with those different UI skins and customizations. The same thing happens, perhaps even more profoundly, when you start looking at people's computers.

One machine might be running one set of hardware, while another machine has different hardware altogether. One machine might be on Windows 7 and another is on the Windows 10 Technical Preview. And in the context of web-based tools, you might have some people on Chrome, others on Firefox, Opera, IE... all of which come in a variety of versions too. There is no such thing as a unified platform, is there?

The Rising BYOD Culture of Modern Business

From the perspective of the consumer, this fragmentation is both a blessing and a curse. What it means is that you are offered a great deal of choice so that you can customized the solution that best addresses your specific needs. The IT departments of some companies try to override that choice by forcing their employees into certain hardware and certain software for everything, but that philosophy is shifting.

More and more, we're seeing the rise of the Bring Your Own Device (BYOD) culture in modern business. The IT guys aren't going to shove a standard issue BlackBerry Curve down your throat, instead allowing you to pick up your own iPhone 6 or HTC One M8 if that's what you want to use. Considering that 80% of employees already use personal technology for business use, it is a little troubling that just 53% of organizations officially condone and support BYOD. That needs to change.

And this similarly has to be addressed from the perspective of the vendor. You have to make sure that your software is compatible with as many ecosystems and hardware configurations as possible if you want to reach the largest possible customer base.

Maintaining Openness and Security


In the world of enterprise, you find a wealth of different standards and options for just about anything. With video conferencing and communications, for example, you might have some companies using Cisco, others with Google, others with Lync and so on. And if you want to do business with these companies, you need to communicate with them on their terms.

And that's one of the many advantages of the secure video conferencing offered by Blue Jeans. It is platform agnostic, so you can link up with your colleagues and business associates regardless of what device and video platform they are using.
This gives you the flexibility of multi vendor, multi device interoperability, all which maintaining enterprise-grade security and supporting up to 25 endpoints per meeting.

Can't We All Just Work Along?

You may have heard that it's just easier when you work inside of a closed ecosystem where everything is already optimized to work with everything else, but this kind of mindset can be incredibly limiting and it's certainly not the mindset of the PC DIY community! We want to have options, we want to have choices, and we want to have the ability to get our gear to work with whatever other gear we want.

Seeing how even gaming headsets need to be multi-platform these days in order to provide the best utility, the business world also needs to recognize the value of being as platform agnostic as possible. You don't want to eliminate potential customers right off the bat and you don't want to sour a potentially fantastic business partnership just because you can't set up a compatible video conference with the other party. Use tools that work for everyone and you'll open up the great opportunity.

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