Eee: A Brand All Its Own

I don’t think that Asus ever expected that the Eee PC would become quite as popular as it has. They started with a modest seven-inch budget machine and the Eee PC has now grown into a ten-inch unit that can easily rival many “primary” notebooks on the market. You have to remember that the Eee PC is meant to be a secondary machine, one that supplements your main computer. Sales of the Eee, which number well north of one million to date, continue to impress us.

As such, Asus plans to spin off a whole family of products under the Eee banner. What this means, based on the translation I got from the press event, is that the next generation of Eee PCs, Eee desktops, Eee TVs, and whatever else they’re going to sell under the Eee banner will not have any explicit Asus branding. It will (or has already) become the Eee PC 1000 and not the Asus Eee PC 1000.

Yeah, I guess it is pretty easy to use, easy to carry, easy to play, easy to share, easy to learn, easy to work, easy to play, easy to… well, you get the picture. Stay tuned all this week for continuing coverage of COMPUTEX 2008 Taipei.

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